Book Marketing Buzz

Book Marketing & Promotion Tips

Archive for October, 2007

Book Marketing Buzz Guest Author Nadia Aidan: Marketing ENTHRALLED

Posted by pumpupyourbookpromotion on October 22, 2007

In my debut novel, you will meet Candace, Queen of the Amazonian planet Kush who is used to fighting battles, giving orders and subservient men. From birth she is taught the art of war and that men are the enemy. What she hates more than a man is a domineering man! Unfortunately for her a subservient man is NOT in her future!

With a body as powerful as a god’s, the heir to the Akkadian throne is far from subservient. A man of honor, Ares is all masculine dominance!When war tears their planets apart the two are faced with entering into a marriage contract in order to save their kingdoms and their people. 

Forced into a marriage neither wants, at every turn the two warriors clash as they battle for dominance. But what begins as a marriage of convenience quickly turns into something more as they fight their growing passion and hunger for each other.  The ultimate challenge comes when they are forced to forsake their old beliefs for a chance at a future together.  

My promotional plan for any book that I publish focuses on primarily targeting online audiences, those that read e-books, but also everyday readers of erotic fiction and mainstream romance. I realize that many authors forget that after their book is complete and accepted for publication that their real work truly begins, because promoting the book requires twice the effort spent on writing the book. The plan listed below is the one I implemented for my self published debut novel Enthralled.

Before the Release  

1) I first announced my upcoming title on my website and generated a buzz on lists that I am a member of which include-Passionate Ink, Erotica Readers and Writers Association, The Sweetest Taboo-An Interracial Fiction Message Board. 

2) Once I had the final proofs of my manuscript I submitted my novel to Night Owl Romance and Just Erotic Romance Reviews to obtain reviews.

3) I then listed myself and my novel on Authors Island and Night Owl Romance for a full year. 

4) I then purchased promotional features such as Author Spotlight Packages for a period of one to six months from the following online sites: Coffee Time Romance, Love Bites, and Passionate Ink Book Notes.

5) I then purchased a quarter page in Romantic Times Review under the Debut Author Spotlight.

6) I also produced bookmarks, magnets, and notepads that included my pen name, a picture of the book cover, and my website address. I asked small local bookstores such as Caribou Books in Washington DC to distribute to their customers. I also left some bookmarks at local libraries and mainstream chain book stores such as Borders and Barnes and Nobles (with permission of course). 

7) Finally, I promoted my book by giving away some of the bookmarks, magnets and notepads, along with a copy of my book and a gift basket in a Reader’s Contest at Authors Island.

After The Release

1) Once my book was released I signed on with Pump Up Your Book Promotion to do aone month virtual book tour.

2) I submitted my novel for additional reviews from The Romance Studio, Romance Reviews Today-Erotic, and Romance Junkies Reviews

3) I also increased my guest blogging on sites such as Romancing the Blog and participating in several author chats, or visiting as a guest and mentioning my book  

4) Listed my book on online e-book stores such as e-bookmall.  I also begin to work the Amazon.com author features trying to increase traffic to my book.

In the future I would like to continue these promotional strategies but also incorporate the following strategies:

1) Purchase an ad in the Romance Writers Report.

2) Submit a pitch letter to targeted periodicals

3) Generate a mailing list from the email addresses left in my guest book on my website and send out a newsletter announcing my upcoming releases.

4) Purchase promotional spots on additional web sites such as: Literary Nymphs, Between Your Sheets and The Romance Studio

My final word on this is that I was told by a writing mentor that in order to sell one book you need to publish more! 

With that said, I have been actively working to publish another novel by December through a traditional e-publisher.  My goal is that having another book in circulation will generate a greater buzz around BOTH my books; therefore, driving up sales on both of them.

Nadia Aidan is the author of ENTHRALLED: ARES & CANDACE: THE DIVINE SERIES - BOOK ONE.  You can visit her website at www.nadiaaidan.com.  

Posted in Book Marketing Buzz Guest Authors | Tagged: , , , , , , | 1 Comment »

Author Promotional Website Spotlight: Reader and Author

Posted by pumpupyourbookpromotion on October 21, 2007

Angela Vernenius has put together an excellent website where authors can post their links to get more exposure for their books. The website is called Reader and Author and actually has two sections - one for readers and one for authors. Definitely worth checking out. The link is http://www.readerandauthor.com/Welcome.

I noticed with great pleasure that one of my writing groups (TWL Author Talks) is included in her resource section for authors. Thank you, Angela! ;o)

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Book Marketing Buzz Guest Author Mayra Calvani: Marketing DARK LULLABY

Posted by pumpupyourbookpromotion on October 11, 2007

My latest release, Dark Lullaby, is a supernatural thriller about a young astrophysicist who is lured into the Turkish countryside by a beautiful woman who ends up being not what she appears to be. It is a bizarre, atmospheric horror tale that deals with the controversial concept of a ‘higher good’. 

I was lucky in that the book was released in September, so close to Halloween. Normally it had been scheduled to be released in the Spring of 2008, but my publisher saw the advantage of the horror-book/Halloween connection. I was thrilled by the news and immediately planned my virtual book tour for the month of October. 

My promotional efforts began last year. Even before I was offered a publishing contract, I had already posted an excerpt of the novel on my website, blog, and newsletter. When I signed the contract, I announced it via my blog and newsletter as well. Then, as soon as I had the cover art this past summer, I began to post it and talk about it on different writing/marketing sites, forums and groups. Some of these are:

Gather

Books We Love Authors

Pump Up Your Book Promotion

Morgan Mandel Books

Facebook

Publishing and Promoting

I also posted on the forums of organizations I belong to, like Broad Universe, as well as on my various publishers’ author forums.  

Having a newsletter is very important and since I had been talking about Dark Lullaby for so long, my readers were expecting its publication by the time it came out. My virtual book tour, arranged by Dorothy Thompson at PumpUpYourBookPromotion, started on October 1st and will continue until the 30th., so these past two weeks I have been trying to answer in advance all the interviews. Advice: Don’t leave them for the last minute! They usually take a lot longer than you might think. In fact, they can be VERY exhausting, especially if you already have a hectic schedule. 

Of course, once I had the full virtual book schedule, I posted it on my website and blog and let my subscribers know via my October Halloween Special newsletter.  But this doesn’t end here. You have to lure people into reading your guest posts and interviews, right?  So I try to announce my stops daily in as many places as time allows me. It is tiring work but also rewarding. A promotional weapon I’m using to persuade people to follow me during the tour is a prize—in this case a free print copy of Dark Lullaby. A prize, which doesn’t necessarily have to be a book, serves as an incentive for people to read your posts and leave comments. 

Another thing I did before the release of my book was contacting reviewers and asking for reviews. As soon as I receive a review, I make a big deal of it by posting it on my website, blogs, and all the venues I mentioned earlier. The more reviews, the better. I also ask reviewers to please post their reviews on Amazon.

One of the most powerful ways I know to bring traffic to my website—and therefore my books—is to write articles (these may be author interviews and reviews as well) and distribute them via various article sites like: 

http://www.ezinearticles.com/ 

http://www.associatedcontent.com/ 

http://www.americanchronicle.com  

These are just a few; there are dozens of great article distributors online. 

I also write regularly for www.blogcritics.org and www.ohmynewsinternational.com. Never underestimate the power of a byline complete with all your important links! Traffic to my website has grown exponentially after I began distributing my articles early this year. 

The only downside so far has been that my book is available on Amazon but only via their “other sellers” and not via Amazon itself. In other words, my publisher, Whiskey Creek Press, is selling the book under Amazon’s ‘used and new’ section. The reason is that where Amazon put a price on it, it would be over $20, and nobody will pay that much for a short paperback novel. The best, of course, is to buy the book from the publisher’s site, which means lower price for the customer and higher royalties for me. :-)   

The other disadvantage I have is that, since I live in Belgium, I’m not able to attend conferences or do much in the case of book signings. I try to make up for this by being an aggressive online promoter. 

With so many books published each year, there’s so much competition these days, book promotion is a must if you want your book to be even minimally successful. Luckily, the Internet offers a wealth of information and opportunities to authors. The secret is to embrace them, not be afraid, and dive into them. 

***For a blurb and excerpt of Dark Lullaby, readers may go to my website, www.MayraCalvani.com. My blog is www.mcalvani.livejournal.comFor the book trailer, go to http://www.youtube.com/watch?v=xZgbg5wk5Ug  

I also have a book review blog and a newsletter: 

The Dark phantom Review, www.thedarkphantom.wordpress.com .  

The Fountain Pen,  www.thefountainpennewsletter.blogspot.com 

For my children’s books, the links are:

www.mayrassecretbookcase.com

www.mayrassecretbookcase.blogspot.com    

Posted in Book Marketing Buzz Guest Authors | Tagged: , , , , , , , | 1 Comment »

You’re a Writer? So?

Posted by pumpupyourbookpromotion on October 10, 2007

Photo courtesy of sxc.huI was talking to the guys and gals in my writing group about different people’s reactions when they find out you’re an author, or even a writer for that matter.

Back in the day, there were no authors in my area that I knew about, so if I were to ever come upon one that lived in my neck of the woods, I would have asked for their autograph at the very least,  and then I would have paraded it around in front of anyone.

Seems it’s not so anymore because there are just too many books out there and being an author doesn’t have the celebrity status that authors once shared many moons ago.  Of course, if you’re a top name like Nicholas Sparks or the daughter of a political figure, you do get the notoriety, but we little folks just simply don’t.

Oh, we might have a few fans here and there, but the general reaction when you tell someone on the street that you’re an author, it’s like, “Oh yeah?” and then they go on and talk about the weather or other obviously more interesting topics.

One of the authors in my writing group is a man by the name of Nick Oliva.  He wrote a wonderful book called ONLY MOMENTS and went on virtual tour last month for it.

He had an interesting take on it that I would like to share with you.

He said, “I think it (reasons why people don’t look upon you as celebrity figures anymore) is one of the following depending on the situation:

The Encyclopedia salesman syndrome. People are afraid that you are going to try and sell them a book they don’t want.

People are jealous that you have developed intellect and they haven’t.

People are jealous because they wished they could say that.

People are petty at times and you being an author makes them feel insecure.

People are paranoid and you are the android Amway Salesman to them (no offense to Amway).

You are not on the supermarket checkout racks and therefore they cannot claim they know a larger than life star.

Or, all of the above.”

Interesting points.  I do have one fan in my home town.  A lady who works at the post office.  I moonlight at a restaurant waiting on tables and I was late.  I knew that once I walked into the post office, it would be another ten minutes (if I were lucky) when I could finally walk out and every time I would walk in, she’d ask the same question, “Have you written any books lately?”  God love her little soul.

One day I was particularly late, so when she asked the question again, I told her I wasn’t writing much lately, but was running a virtual book tour company and now all I had time for was working on the tours and reading.

So, the next time I walked in the post office, I thought I could get to work on time, but no, her question then reverted to, “Have you read any books lately?”

But, I am a star in her eyes, no matter whether I’m writing or reviewing and that’s pretty hard to come by even when you’re running late.

Becky Camarena, who runs Chit Chat and All That, has a similar opinion.  She writes, “I don’t tell people except for a few friends that I’m a writer because everyone else looks at me like I have an extra eye in the middle of my forehand. They don’t know what to say, and so they bring
up stupid questions, like what’s your real job? I think it all
depends on the persons perception of reading and books. If people are interested in books, reading, and writers then they treat you differently. Also, educators will not take your for granted. My aunt said upon reading my bio, “I’ve never seen any of your articles in the local paper.” I wanted to say shut up! Would you even recognize my name if it was right there?”

Kathy Strelow, author of HEAD CASE: A ROCK AND ROLL NOVEL, says, “I am a secretary in a high school English Department, and when my first book came out one of the teachers said to me, ‘You’re making us all look bad.  We have college educations.’  1) How do they know I don’t have a college education?  2) So write a book!”

And my most funniest response was from Marilyn Celeste Morris, author of DIAGNOSIS: LUPUS: THE INTIMATE JOURNAL OF A LUPUS PATIENT.  “One which I despise: ‘Oh, I don’t read much.’ If that’s a guy, he’s immediately out of my line of sight. At least my second ex husband liked to read. 

But the funniest one is, ‘You don’t look like a writer!’ Now what, pray tell, is a writer supposed to look like? ROFL.”

Ah well, the glory is in self-fulfullment, but it would be nice if the people we approached would realize how much we go through and would appreciate a nice pat on the back once in awhile.  After all, we ARE stars in our own right, aren’t we?  Of course, we are.  We don’t have to prove a thing but get those bestsellers out there and one day, they’ll be banging down your door and you’ll wish for those inobscure days back. 

Uh, maybe not.

Posted in Writing | Tagged: , , , , , , , | 7 Comments »

Don’t Quit Until You Have Nothing Left

Posted by pumpupyourbookpromotion on October 6, 2007

What’s the picture of that football player scoring a touchdown got to do with book marketing?  Read on and you’ll see. 

I was talking to one of my clients tonight about different virtual book tour companies.  He had queried one of the “others” out there before he came to me for his virtual book tour, and after a quote from them that would have bought me a seven day cruise in the Bahamas and enough Margaritas to last me a lifetime, he decided to look elsewhere.

And that’s when he found me.

We were having a lengthy conversation about what I do for my authors and I told him I believed that charging more than what I charge is highway robbery.  Now, if you put in the amount of time you spent working on a tour and multiplied that by a decent hourly wage, you’re working for peanuts as someone in my company told me not too long ago. My rebuttal to her was that in order to have the business, maybe you have got to give a little more of yourself and go the extra mile and not quit until you have nothing left because somewhere along the road, you’re going to discover a really neat thing about yourself.

You are going to discover the winner that resides inside your overworked, weary, self. 

On a different note, authors, I believe, have got to be the most resilient types of people out there because no matter that their royalties doesn’t pay for their book publicity campaign, they will go the extra yard to win the game even if it costs more than they know they can comfortably afford. They are desperate.  They know the odds.  They’ve been through having the bookstore manager tell them he can’t stock their books because there just isn’t but so much space on the shelves.  They’ve been through checking their Amazon rankings daily and freaking out if their book reaches that million ranking mark.  They’ve been through having their book become only one out of thousands and thousands of books vying for the same position.  But, they’ve got winner on the brain, so they’ll do anything they can even if it takes their very last dime to get their book noticed.

I had a client who used his grandmother’s inheritance to pay for my gold tour.  I didn’t learn this until after the fact, but I feel this is ridiculous to put authors through this.  But, you can’t tell them that because they believe in their book and they’re not quitters.  So, I gave him the best tour I could muster, but that didn’t make me feel any better.

As a business person, I have to make money, too.  But, I don’t have to take advantage of people who want something so bad, they’ll do anything it takes to get it.

There’s a flip side to the coin, though.  I spend 80 hours a week on my tours, leaving hardly any personal time except for sleeping.  But, it’s what I choose to do because I am not a quitter.  I will go the extra mile for my authors until I have nothing left to give. 

I want to send you over to a link that my client sent to me tonight and I want you to watch it and understand the meaning of it.  The meaning hit home to me as I know it will hit home to you, too, if you are an author trying to claim your piece of the pie.

Thanks to my client (you know who you are!) for sending me the link and I hope it encourages all of you to not quit until you have nothing left.

You can visit the link here

Posted in book publicity, virtual book tour | Tagged: , , | No Comments »

Book Marketing Buzz Guest Author Shobhan Bantwal: Marketing THE DOWRY BRIDE

Posted by pumpupyourbookpromotion on October 5, 2007

I have come to that dreaded phase in going from unpublished to “published author.” Why do I dread it when it should be a time of excitement and celebration? Because most writers who write for the joy of writing are rarely good marketers. Public relations and marketing are usually associated with cold calling and getting the door slammed in one’s face. And I am not sure if I am cut out for that dog-eat-dog world of book marketing.

 

For five years I had dreamt of being published, preferably by a traditional New York publisher. As most dreams go, I thought this one would remain one till the end of my life. It was with astonishment and pleasure that I realized that it didn’t have to be a mere dream. It could become reality if I tried and tried—just a little harder. So after a number of rejections, I managed to sign on with a reputable New York agent.

 

On August 28, 2007, my publisher, Kensington Books, released my debut novel, THE DOWRY BRIDE. It is a known fact that publishers set aside a rather limited budget for first-time authors. By those standards, Kensington has been more than generous in promoting my book because I am their first Indian author and they are test-marketing a new genre. They have advertised THE DOWRY BRIDE in The Romantic Times and one some popular book-related websites. However, it is up to me, the author, to shoulder the bulk of the marketing effort.

 

Hiring a web designer to create a website for me was the first step in my marketing plan. I set it up more than a year prior to the book’s release. It has proved to be my most valuable resource to date. I handed out business cards and talked up my site, and created some pre-publication hype with my website printed on it.

 

Now that the book is released, I keep some bookmarks and business cards handy in my pocketbook. Any time anyone seems remotely interested in my writing, I hand them both. It has paid off time and again.

 

Despite knowing that book signings can be a trying experience for an unknown author, I have been doing them nonetheless. With friends, acquaintances and coworkers offering support by showing up at my signings, I have managed to sell a reasonable number of books by that method. But word of mouth is the best kind of marketing. Friends of friends have been buying my book because they hear about it from someone else.

 

Asking Dorothy Thompson and her Writer’s Life to plan a Virtual Tour for me is my next step. I needed someone with blogging experience and everything that goes with it because my computer skills are close to non-existent. I have no blog and have no idea about setting one up. I am looking forward to my Virtual Tour that will begin on October 1, 2007. It is both an exciting and frightening prospect, but with Dorothy at the helm, I am hoping to come out triumphant at the end of October. For a marketing neophyte, it is surely going to be an interesting roller-coaster ride.

 

Shobhan Bantwal is the author of THE DOWRY BRIDE.  You can visit her website at www.shobhanbantwal.com.  

Posted in Author Interviews, virtual book tour | Tagged: , , , , , , | 2 Comments »

Phone Call from Dad Contest

Posted by pumpupyourbookpromotion on October 4, 2007

“Hello?”

“Hi, it’s me.  Your father.”

“You mean the father who refuses to acknowledge he has a daughter for the last fifty-something years and now has the nerve to think I’d want to talk to him NOW?”

Click.

Would would you say if the father you had never seen called you?  Hang up?  Give it to him good?  Heh.

Well, here’s a neat little contest you can enter where you can let it all hang out.  It’s called “Contacted” and you can find out all about it at http://www.fanstory.com/contestdetails.jsp?id=533.

Hurry because the deadline is October 19, 2007!

Now…where’s my evil pen…

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Where and How to Find the Right Agents to Represent Your Work

Posted by pumpupyourbookpromotion on October 3, 2007

I stumbled upon this website/blog this morning and thought I’d pass on the info to you.  It’s called GUIDE TO LITERARY AGENTS and you can find it at www.guidetoliteraryagents.com/blog/I was very impressed with the amount of information they had concerning agents that might be interested in your manuscripts.  They have profiles of existing agencies and recent news on new agencies, as well as agent interviews and agent alerts.  I am so in love with this site.  Check it out!    

Posted in Literary Agents | Tagged: , , | No Comments »

Book Marketing Buzz Guest Author PG Forte: Virtual Marketing

Posted by pumpupyourbookpromotion on October 2, 2007

Let’s get something straight from the start. I honestly do believe that, barring a long-lasting, global-wide, apocalypse-style disaster that will render all electronic appliances forever useless, ebooks are the future of publishing.  I’m old enough to recall that paperbacks were once regarded with scorn, (although I think that was, at least in part, due to the fact that they make lousy doorstops) and educated enough to know that Gutenberg’s invention was not an immediate hit with everybody either. So, I’m not surprised that some people are taking a little while to warm up to ebooks.  They’re virtual books, after all—sure, they exist, to a certain extent, but, as far as a lot of people are concerned, they’re not quite real.  

Marketing’s a little different too, when you write virtual books. Some of the usual venues—book signings, libraries, cashing in on your status as a ‘local author’—don’t always work out so well for those of us who write ebooks.  For one thing, we generally don’t have a physical product to sell or sign or talk people into stocking on their shelves.  For another, our market is global, not local.  

But there are other marketing tools and opportunities that make the transition to virtual very nicely, including bookstores, ads and reviews, book clubs and readers groups, and, of course, book tours. 

The following is a listing of some of the things I’ve done to market my books. It’s by no means meant to be a comprehensive list and I’m sure I’ve left lots of good places out—sorry! 

Online Book Stores.  Okay, so where else would you go to buy virtual books—in virtual bookstores, right?  The biggest (and most ubiquitous) of these is definitely Fictionwise.  I’ve probably  sold more books through Fictionwise and its affiliate bookstores than I have through all other marketing outlets combined. They keep their huge reader base happy with great prices, frequent sales and weekly updates. The downside, of course, is that your publisher has to make a deal with them, so there’s not much individual authors can do on their own. 

There are, however, other online sites where authors can list their books or set up their own stores. Author’s Den (http://www.authorsden.com) is wonderful in this respect—you can set up a webpage, a bookstore, a blog, all on one site. Also my posts on Author’s Den always get a lot of Google hits—definitely a good thing. The Ebooks Cafe (http://ebookscafe.writergazette.com/), the low-key sister site of The Writer Gazette (another very nice online community),  is known for  “providing authors with the opportunity to promote and sell books worldwide”.  Well, you can’t ask for more than that, can you?  All Romance eBooks (http://www.allromanceebooks.com/).  Assuming you write romance, this is yet another great site to market your books with an active community and its own MySpace page: http://www.myspace.com/allromanceebooks  

Ads and Reviews  It seems obvious, doesn’t it?  The best place to advertise your books would be in the places readers go when they’re looking for new books to buy.  In this case—online review sites.  Good reviews are great marketing tools in their own right, of course, but if you couple them with banner ads or cover ads (linked to your book’s buy page) you can really find your sales improving.  I’ll admit I have a soft spot for MyShelf (http://www.myshelf.com)  I edit book reviews there, after all, and I happen to think they do a fabulous job—as well as being an amazingly nice and professional group of people. Unfortunately for me, they don’t review erotic romance…but that doesn’t mean I can’t post tasteful ads there, just the same.  

The Romance Studio, Fallen Angel Reviews, Just Erotic Romance Reviews, Romance Reviews Today and Romance Junkies are probably some of the biggest online  review sites for romance books—which, along with the aforementioned erotica is what I write—and they all offer opportunities for banner and/or cover ads. I know authors who swear by each of them. 

Book Clubs/Readers Groups/Chats  It’s axiomatic.  If you want to reach readers—and increase your chances of interesting them in you and your books—you have to let them know you’re there.  In other words, you need to hang out with them from time to time.  I happen to think this is one area where virtual communities have it all over the real world variety.   

Pretty much all the major review sites (including those listed above) also have online groups where readers can interact with writers.  A lot of them also host author days or offer a regular schedule of chats. I won a coveted ‘staff pick’ spot at Romance Junkies once—a three-day author event that was a marketing dream come true.  

Three other groups I particularly like are: 

World Romance Readers  http://groups.yahoo.com/group/World_Romance_Readers/ 

Talking Two Lipshttp://groups.yahoo.com/group/TalkingTwoLips/ 

And, eBook Love http://groups.yahoo.com/group/eBookLove 

Virtual Book Tours Yes, I’m biased, and obviously I think  Pump Up Your Book Promotions (http://www.pumpupyourbookpromotions.com) does a kick-ass job of setting these up.  But, seriously, this has got to be one of the most ingenious book marketing ideas to come along since…well, ever, really.  And not just for ebooks, either!  A virtual book tour has all the advantages of a traditional book tour (and then some—its targeting of the ‘global marketplace’, for example) and none of the disadvantages—either for the author or for interested readers.  No travel, no ungodly hours, no dressing up, no missed appointments—I ask you, where’s the bad?   

Someday the ‘real world’ will be ready for ebooks. Until then…viva virtual marketing! 

PG Forte is the author of LOVE FROM A TO Z.  You can visit her website at www.pgforte.com

Posted in Book Promotion, book publicity, online book promotion | Tagged: , , , , , | 6 Comments »

Book Marketing Buzz Guest Author Nicola Beaumont: Book Marketing for the Introvert

Posted by pumpupyourbookpromotion on October 1, 2007

OK, anyone who knows me will tell you I’m not shy–and if I happen to know you well, that’s true. I’m also not shy if I’m fighting for a cause. But, to promote myself is another story entirely. So, when my books were being released, and I knew that I would have to promote them somehow, I pretty much decided that sales would be dismal, because I just couldn’t do it. To boast of my own work just seemed…well, boastful! So, I tried to focus on what I know best, and how I could utilize that to help promote my books.

Design was the answer. Bookmarks, magnets, postcards, print ads. I personally designed all these things–something I could do without ever having to openly brag about my work to anyone–and then I made them available to the world though outlets such as Romantic Times magazine, Story for You, and my local public library. Of course, I also offer these freebies online through my website…all the while asking people for their contact information.

Now, I’m garnering a list of people who are truly interested in my work, and whom I can contact without fear (or too much boastful sales-pitching) regarding future upcoming releases, contests and drawing which I’ll hold, and other such things.

I also utilized visual book previews. This exciting advertising venue is nothing short of cool! It can make any book look like a multi-million dollar Hollywood production. My previews are hosted free at previewthebook.com. I had Subzero Media (a subsidiary of Preview the Book) create the preview for The Resurrection of Lady Somerset, but I did the one for Hyacinths in Winter myself (which means anybody can do this). A preview for The Lighthouse is still in the works, but this venue is terrific. I’ve gotten lots of positive feedback from readers who were tantalized to read by watching these trailers.

And I walked all of these wonderful avenues without me actually having to utter a word about how wonderful my work is…which it is, of course, so if you’re reading this, I urge you to pick up one of my books or short stories.

Nicola Beaumont is the author of THE RESURRECTION OF LADY SOMERSET (Wild Rose Press, Sept. ‘07).  You can visit her website at www.inicola.net or pick up a copy of her book at Amazon.

Nicola is on a virtual book tour and is giving away a copy of her book to one lucky person who leaves a comment on her blog stops.  If you’d like to follow Nicola on her virtual book tour, visit www.virtualbooktours.authorsabode.com.  Don’t forget to leave a comment so that you will have a chance to win one of her books!

Posted in Author Interviews, virtual book tour | Tagged: , , , | 2 Comments »