Pre-Buzzing Your Book Launch

ProBlogger had a really interesting blog post recently about how to sell your product by creating an effective product launch campaign before your product is released. In layman’s terms, it’s called pre-buzz.

Authors know all about pre-buzz. Once they find out their manuscript has been accepted for publication, their mind races to think of ways to promote it. Booksignings might be one of them. Buying postcards and business cards might be another couple of things the authors might do in terms of publicity tools, but if you’re aiming online, the first thing I would think of if I had a new book out was how to find ways to get those thousands of Internet buyers interested.

Setting up a virtual book tour should be at the top of everyone’s list. Whether you set one up yourself or hire us to do it, there is no other way to get more exposure for your book if you do it right.

I sent out a few questionnaires to last month’s clients to see how effective their virtual book tour went in their own opinion and one of the questions I asked was “How much pre-buzz did you create for your virtual book tour?” I will be sending a flurry of blog posts through here to let you know how that went, among other valuable information in case you’re planning a virtual book tour launch. If you’d like, you can sign up for our feed at top left to be alerted when new posts are published.

I do hope that all authors realize the importance of pre-buzzing your book launch. Do stay tuned for more posts on this subject to make sure your book campaign stands out from the rest and while you’re waiting, wander on over to ProBlogger…they’ve got really good tips that will help you create that online presence which virtual book tours are good for.

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Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books with Terry Spear (Pt.II)

Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.

Today’s guest blogger is Terry Spear, author of Heart of the Wolf and part two of his guest post on book promotion and publicity. 

Always look for new ways to promote. I just joined the Barnes & Nobles.com book club. The featured author was one that I love to read so I commented on her books and how I use them as great examples for my online writing classes. Now I’ve advertised for free! For both my books and my online writing courses! And networked at the same time.

Another promotional effort I’ve just begun, is reviewing other authors famous books. To me they’re famous because they have a tons lot more buzz and they’re big time sellers. I wasn’t sure if the additional time it spent to do this read the books and write the reviews would be worth it, but I’ve found it is. I’m an avid eclectic reader anyway. So why not read free books and review them.

One was for a YA book with Harper Teen. All of a sudden, I was getting volumes of hits on my YA blog, http://www.terryleewilde.blogspot.com.  It wasn’t my blog they were looking at initially either. It was another blog that had mentioned my blog! Their blog gets a ton more visits. Then on top of that, the author herself posted the link to their blog concerning the link for my blog! Again, advertising for my books and networking with an author, since I also include my YA website, www.terrywildeteenbooks.com,  and that I’m an author of a YA book. I’ve signed up for another YA book and hope to get it soon to keep the buzz going.

I also am reviewing for a site that is for published authors to review others works: writersarereaders.com. I have reviewed twice for them and have received more hits on my website for that. I know where the hits are coming from by using statcounter.com. Again, networking with the bestselling authors helps. Also, a marketing manager from one of the publishing houses queried to see if we would read their books, so I signed up for two. And on another loop, a different publishing house was offering books for review for their new historical line. I signed up for three. She’s already asked if Id review another. I’ve posted the first already and again, have been receiving quite a few hits.

That brings to mind another point. Reviews. Get as many as you can. Sprinkle them on your website and blogs. Include them on Amazon. Post them on writer and reader loops, on Myspace and the other friends’ lists. Ask friends who have read your book to write reviews on Amazon and B&N. If they don’t have an Amazon account where they’ve actually purchased something, they won’t be able to post a review, but they can on B&N. Try the independents! I’ve just linked my site to Powells in Portland, Oregon . Heart of the Wolf is actually set in Portland, Oregon, so I wanted to include a large independent book store. One of my critique partners who has read Heart of the Wolf, posted the first review indicating the story is set in Portland because no one would know otherwise. Once the book is out, Ill ask more of my friends who loved the book to post reviews.

Endorsements. I was able to contact several authors, three who were national best selling authors, to endorse my book by mentioning how much I loved their works, that we were in the same chapters, or that I used their books in my online writing courses as great examples. Networking. One of them asked me to help promote her new book and shes going to for Heart of the Wolf when it comes out in April. She’s a New York Times best selling author!

More on Amazon. I have a blog and post news. Also, I’ve started to make lists of other books by tag, historical romance, YA paranormal, etc., on listmania. I’ve also included my own books on those. Heart of the Wolf has already been picked up by another author’s listmania for urban fantasies! I’ve had some website hits from that. I’ve posted the review of the one historical fiction on the Amazon authors’ site. The more I review, the more people check out my site. Ill do this for the YA once the book is out and I can post it.

I mentioned getting paid for promoting. It’s as easy as signing up to give a workshop at a conference, fees waved, sometimes money paid for a lecture. How about setting up at a library and giving a talk? I encouraged my local RWA chapter to provide money to the library for romance books. I just talked to the new librarian and she’s so thrilled with the money that for the first time ever she wants us to present a program. The writers in my group had said they didn’t think giving money for romance books would work because this is the Bible belt. So all along we’ve been giving money for children’s books when we write romances! So this little step has allowed us to earn some more recognition for our work.

For YA books and children’s books, schools often pay a fee to the author. Give online presentations, speak before other interest groups. One author locally writes mainstream, and she talks before huge Christian women’s groups and sells out, plus she gets paid to speak! Writing for magazines often pays, and a byline gives you that additional free advertising.

Do you use mailing labels for your bills? Put the title of your book on top. Add a bookmark in your payment. They send us advertisements. Why not return the favor? Leave a book mark for your waitress. I’ve sold to the hostess while I was signing books for a friend! Always bring books!

And every time an opportunity arises, jump at it. I see requests for information, like this one: how do we as an author promote our works Drop everything and respond. If I don’t, I forget. I’ve signed up for 10 interviews at romance review sites and individual author blogs just through here’s an opportunity to promote requests. Recently, an author asked for sensual scenes since she is speaking before a national organization on different sensuality levels in romance books. She wanted a diverse selection from different publishers. I jumped in to ensure she got a snippet from Heart of the Wolf and she was thrilled because I’m the only one on her loop who writes for them and because their romance line is new. So check out every promo opportunity you can. Some may not seem important, but you just never know.

Be creative!!! Do what nobody else does find a niche for your book, your special work of the heart and promote away for free or even better, get paid for it!!

Award-winning author of urban fantasy and medieval historical romantic suspense, Terry Spear also writes true stories for adult and young adult audiences. She’s a retired lieutenant colonel in the U.S. Army Reserves and has an MBA from Monmouth College. She also creates award-winning teddy bears, Wilde & Woolly Bears, to include personalized bears designed to commemorate authors’ books. When she’s not writing or making bears, she’s teaching online writing courses. Originally from California, she’s lived in eight states and now resides in the heart of Texas. She is the author of Heart of the Wolf, Don’t Cry Wolf, Winning the Highlander’s Heart, Deadly Liaisons, Relative Danger, The Vampire In My Dreams (young adult) and numerous articles and short stories for magazines. You can visit her website at www.terryspear.com.  

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Network, Baby, Network or How to Sell Books the Right Way

One of my tour coordinators, Cheryl Malandrinos, brought up an interesting conversation in the staff group today. She was saying how important networking was because it leads to other things such as great contacts which might be used in the future for other things.

But, the point she was making was, why don’t authors realize how important it is to network?

Between the staff and myself, I bet we have represented almost 200 authors. I’d have to do a check, but it’s funny what I, as the tour coordinator, learn about the promoting habits of these authors and it’s very important for us to know this because we then know where to aim or what has already been taken care of as far as promotions go.

For starters, I put all my authors in Google Alerts. The main reason I do this is because I want to see how well we are doing promotion-wise. Are our authors’ interviews, guest posts and reviews coming up in Google Alerts? Are our key search words helping and what can we learn to make them show up better? Are other people talking about our authors? How are our blog hosts promoting these authors and are they showing up well in Google alerts, also?

Lots of reasons to use Google Alerts.

But, when I first start working on a tour, Google Alerts will also help me narrow down what’s already been done online for the author, so that’s a good thing, too. Are they out there promoting their books online? Where are they showing up? And, the most important, are they showing up at all?

It saddens me to tell you that about half of the authors I have
represented barely show up at all before their book tour. Either they are new at online marketing or don’t realize its full potential.

But, the ones who are – let me tell you, they make me smile because they understand how important online marketing is; and more importantly, how crucial networking becomes if you want to sell your book.

For example, in Cheryl’s case, she was telling us about an author she has – LaConnie Taylor-Jones – who has done a marvelous job of networking. Cheryl reported that she has had two people contact her since the tour started and want to join in – one of which she had contacted earlier when she was looking for stops and the other one contacted her because she knew LaConnie and wanted to be a part of her tour.

Because of LaConnie’s wonderful networking abilities, her tour is maxed out and Cheryl has had to double up on some days.

Now, that’s a tour.

What’s LaConnie’s secret? It’s no secret. It’s about hard work and high visibility and reaching out to authors without selling your book or yourself.

Networking is not all about what you can gain out of others, but what others can gain out of you. Reach out and they’ll reach back.

How do you do this?

Simple.

A blog is the best way I know how if you know how to work it. When you set up your blog, don’t wait for people to come to you. Go to them. Make it a point to comment on at least ten different blogs a night and watch how over time, these people come back to you and comment on your blogs. Voila – instant contact. But, keep going back. Don’t let them think you’re a one-time fly-by-night out there to promote your books. Whoa…a spammer is not a good thing. Really get involved in their blog. Put them on your Blogroll. Give them a link on your blog. Let them know how valuable they are to them.

Our tours are set up for comments on the different blogs our authors appear on. Who is to say your comment doesn’t result in a book sale for yourself? It most certainly does happen.

But the key thing you want to remember is to not go into this selling books. When I see a book mentioned in a comment, I cringe because I know very well why this person commented. No. No. No. That’s not the way to do it. A person can very well click on your name to find out all about you as it leads to either your blog or your website.

I have made lots of contacts through bloggers and, to tell you the truth, it wasn’t to sell books. Although, I did have people buying them because we became friends first and when they found out I had a new book, they were first in line to buy one.

It’s like a relationship. Friends first, lovers second.

Network, baby, network.

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Rachel & Judy’s Letter to My Lover Valentine’s Day Contest!

Would you like to become involved in Rachel Greene Baldino and Judy Ford’s virtual book tour? Read below how you can!

Since February is the time for cupids and hearts and all things romantic and sometimes not-so-romantic, what better time than to write a letter to your lover?

On February 1, 2008, Rachel Greene Baldino and Judy Ford, authors of the book, The Complete Idiot’s Guide to Enhancing Sexual Desire, are embarking on a virtual book tour around the world collecting letters from bloggers who would like to tell their lovers how they really feel about them – the good and the bad – and become a part of their tour!

If you would like to become involved in their contest, this is how it works:

1. Think of the things you would like to say to your lover, but haven’t had the time or the reason, whether it’s to say how much you love them or how they drive you up the wall. Yes, the good and the bad and the funnier or more outrageous the better! Let everything hang out!

2. Do not use names. Name your blog post “Letter to My Lover” and begin your post with “Dear Lover…” They’ll have to guess who it’s for!

3. Post your message on your blog between now and February 14th and send us the exact link to thewriterslife(at)yahoo.com. Please put “Letter to my Lover” in your subject line.

4. When we receive your link, we will add it to Rachel and Judy’s tour page.

5. But, that’s not all! Rachel and Judy will pick one of the bloggers who participate a FREE copy of The Complete Idiot’s Guide to Enhancing Sexual Desire! That’s their Valentine’s Day present to you!

6. And…we will promote your blog through our daily promotions using your blog post as part of their virtual book tour, thus bringing you lots of traffic during February!

7. We also ask that you include a jpeg copy of Rachel and Judy’s book, The Complete Idiot’s Guide to Enhancing Sexual Desire, in your blog post. You can find their book cover here (you are welcome to copy and paste from there).

8. All participants will be listed on Rachel and Judy’s tour page so that everyone can read YOUR letters to your lover!

That’s all there is to it! Hurry before time runs out. Become involved in a nationwide campaign to tell the world what you think about your lover and see how much fun it will be to read the letters of others. Share your letters and become involved in RACHEL AND JUDY’S “LETTER TO MY LOVER” VALENTINE’S DAY CONTEST!

Rachel and Judy’s virtual book tour will be highly publicized including press releases and other promotions and is brought to you by Pump Up Your Book Promotion, an innovative public relations agency specializing in online book promotion. You can visit their website at http://www.pumpupyourbookpromotion.com/.

Tags: virtual book tour, Valentine’s Day, letter to my lover, Valentine’s Day contest, Rachel Greene Baldino, Judy Ford, The Complete Idiot’s Guide to Enhancing Sexual Desire, Pump Up Your Book Promotion

Offline Sales Vs. Online Sales

There’s an interesting conversation happening over at one of my e-groups over whether an author makes more sales online vs. offline. 

As I deal with authors on a daily basis and I specialize in online book promotion, my answer to this would be obvious - online book promotion is where it’s at.  But, am I wrong?

The only way to find out would be to ask you - the author - if your sales are greater online (Amazon, publisher’s website, your own website where you are selling your book, etc.) is more or less than you are selling offline (Barnes & Noble, your neighborhood bookstore, etc.).

Inquiring minds want to know.  Leave a comment below to give your experiences so that we all will find out the million dollar secret to fantastic book sales.

So, what is it - offline or online?

Tags: book marketing, online book promotion, online book sales, offline book sales

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“They treat your book like it’s their book”

I got the most delightful email from Cheryl Malandrinos, one of my tour coordinators, this morning.

One of her clients, Garasamo Maccagnone, author of St. John of the Midfield, and who is touring in February, sent her this email in which I’d like to share:

“The Pump Up Your Book Promotion staff is a remarkable group of professional people who babysit you through your entire tour.  I highly recommend them.  They treat your book like it’s their book.”

I emailed Cheryl and told her that whatever she’s doing, keep doing it.

The staff of Pump Up Your Book Promotion and I strongly believe that even though there are many authors going out in any given month, and some of us have four, five tours at one time, and I’d be lying if I told you we don’t get stressed, but the reason why it can be stressing at times is that we strongly believe that even though we are handling more than one author in any given month, we must make each author feel special, unique, one-of-a-kind, which they are rightly due.

The way we are set up - being is because there are so many authors wanting tours each month - is to take each author’s tour and judge it separately.  While it may appear that we place our authors on the same blogs each month, there is a reason for that, too.  Each blog we are contracted with fulfills a certain purpose.  While one blogger might be great for hits, another blogger might be great for promoting that stop.  We have one blogger who posts the interview or guest post on their blog, then turns around and announces the stop on other blogs.  They are not paid to do this, either.  That’s why they are valuable to us, and we keep them aboard.

With that said, once we add these blogs to our authors’ tour sheets according to what genre they are, etc.., we go on a man hunt to find blogs that would increase their publicity.  It’s a variety of stops which, when added up, creates enormous online presence and added visibility to their potential book buyers.

But, what most people think, because that’s what they see, that’s not all there is to it.

We take your book and read it in order to get into the mindset of the author writing it and understand the point they are making with it.  We find hooks that we can use in our promotion which can then be used to make the author stand out - whether it’s a news hook or a general interest hook - and we use these hooks to create an even more powerful campaign.

For instance, one of the clients I am representing right now has experience in television and has co-written a book with a well-known celebrity.  Had I not picked up on that in her bio, I would have overlooked one of the best hooks for her book possible in terms of what a virtual book tour can do for her.

But, every tour is different.  Every tour has that special quality that makes it stand out and it’s all because of the work we put behind the scenes in creating a virtual book tour to be proud of.

A virtual book tour is a vehicle.  It’s a vehicle to get the readers to the blog to where the author is appearing so that they may purchase the authors’ book.  If that interview or guest post or book review does nothing but to waste the readers’ time, then what’s the point?

There is a lot going on at Pump Up that the general viewer might not pick up on, but if you study one of our clients’ tours, you might pick up on what we do.  We don’t just send your book out on tour, we treat your book like it’s our book because that’s the only way we can convey to our reader that this book is worth buying.

I want to personally thank Gary for his endorsement and let him know that it didn’t take but a second and a half to get it up on our endorsement page.  ;o)

Tags: author publicity, book publicity, book endorsements, Garasamo Maccagnone, virtual book tour

FREE Book Promotional Opportunity

The Story Behind the Book has a new home!  I decided to move it from Blogger to WordPress and it is now located at www.thestorybehindthebook.wordpress.com. 

If you would like to tell your book’s backstory, visit that link and find out how!

Self-promote with a passion

Virtual tours are off to a great start with seven wonderful authors on tour.  I’ve got one author with me today who is going to tell you what she does to promote her book, but let me tell you who she’s all about.

Her name is Anita Hackley-Lambert and her book is called F.H.M. MURRAY: FIRST BIOGRAPHY OF A FORGOTTEN PIONEER FOR CIVIL JUSTICE.

Now this woman is a self-promoter with a passion.  The book is the biography of her great-grandfather and her great-grandfather just so happens to be one of the co-founders of the NAACP.  Wowzers.

If you happen to visit www.virtualbooktours.wordpress.com, you’ll see the different places she’s going to stop at giving interviews, what not, but what Book Marketing Buzz is interested in is what she is doing to promote the book so that you, the reader, can see that it takes an incredible amount of passion to go the nine yards to promote a book, especially in Anita’s case where it is so close to home.  If you visit her tour stops, you’ll hear about this remarkable lady, but today, I’m going to give you her marketing side and how she has learned how to self-promote with a passion.  Take it away, Anita…

“I have a great lesson to share about marketing and promoting my book, F.H.M. Murray: First Biography for a Forgotten Pioneer for Civil Justice. First let me say, that I paid thousands of dollars for a quality promotion from a reputable named publisher and got ripped off.  If you use someone else, do the research first.

That lesson taught me to learn to self-promote. I have done well. In fact, I sold my first 100 books before my book came off the presses. For me, there is no single promotion step that works better over another. I use a variety of promotional tools and methods. For example, I send out several FREE press releases announcing my book at least two months prior to its  publication date, followed by monthly releases of up coming author events like book signings and speaking engagements. There are a number of great free sites to list your book in like AuthorsandExperts.com or AuthorsDen.com, and others. I distribute flyers, announcements, invitations, etc. electronically, hand outs, and via snail mail. I use email marketing, web sites, and blot sites.  And, I make good use of family and friends. Before long, other sites will see your information and help you promote by adding your links to their websites or blogs.

My current promotions include Virtual Book Tours, Sankofa Literary Society (super marketing tools for writers), and the use of book trailers.” 

This woman is definitely a go-getter when it comes to self-promoting and doing it with a passion - knowing in her heart that F.H.M. Murray, one of the leaders of early America, is right along side of her, and making sure his memory lives on forever.

If you’d like a copy of Anita’s book, it comes with a lot of cool incentives which you can find out about by clicking here.

Thank you, Anita, and keep pumping up that book!

Tags: virtual book tour, self-promote, Anita Hackley-Lambert, F.H.M. Murray, NAACP

Why It’s a Real Cool Thing to be a Blog Host

“Just thought I’d let you know that after yesterday’s blog appearance, my blog received 547 hits. Any time you need someone to host, you know where I am!”

This email was sent to one of my tour coordinators tonight.  What a lovely feeling that is, too.

But, a lot of people just don’t have the time to be a blog host, or they just don’t want to get involved.

Well, let me tell you a secret.  It’s a real cool thing to be a blog host and I’ll tell you why.

I’ve been teasing you in earlier blog posts about telling you the nitty gritty no holds barred insider secrets and what not of what goes behind the scene in putting together a virtual book tour.  Whether you put one together yourself, or you hire someone like moi to do it for you, it’s something that really every author should include in their promotional campaign. 

The reason why I started sending authors out on tour was because I saw the advantages, and they sure outweighed the disadvantages.  Yes, I sold books, but more than that, I gave my book the best chance at getting a lot of online attention.  I can’t think of one other promotional venue which would do your book more justice than embarking on a virtual book tour if you’re aiming for online sales. 

I’ve been on both sides of the ring.  I’ve been the author and I’ve been the tour coordinator.  And, I’ve also been the blog host.

If anyone asked me to host them as a stop on a virtual book tour, I would immediately take them up on it because I know that for the few minutes it takes to put their interview, guest post or review up on my blog, I will reap great rewards.

Those rewards would come in blog hits.

But, let me tell you how this works.  If you are one of my authors, I help you learn how to promote your tour.  You are not only touring, you are promoting.  Daily.  I am promoting right alongside you, but I give you tips and hints on what to do and where to go so that your one tour stop will be read by thousands of readers.  If it is only I doing the promoting, that has the potential of being cut in half, so it’s very important, whether you are setting up your own tour or hiring an agency to do it, that you get the word out about your stop and do this each and every day that you are touring.

Back to being a blog host.  If you are the blog host of the day, you will get traffic from not only my company sending readers your way, but the authors’ traffic, also.  If the author told everyone on their email list, announced it on social networking sites, told everyone in their author groups, posted it on their blog and/or website, and in writers’ forums, can you imagine the traffic from this?  Double that after we do our own promotions and see how that adds up. 

So, let’s say that maybe half of the people that the author and our company has promoted to shows up, that’s still lots and lots of hits.  And, let’s say you are promoting something on your blog that the visitor happens to stumble on and goes, “Wow, that really looks neat!” and buys it?  Cha-ching.

So, there are lots and lots of reasons why it’s a cool thing to be a blog host.

Not only are you getting hits, but you are also opening up your blog to thousands of potential subscribers or buyers of your product. 

And, not only that, you get some mighty fine free books out of the deal.  And, that’s hard to pass up.

Okay, who’s ready to sign up?

Tags: book marketing buzz, virtual book tour, online book promotion, book publicity

Don’t Quit Until You Have Nothing Left

What’s the picture of that football player scoring a touchdown got to do with book marketing?  Read on and you’ll see. 

I was talking to one of my clients tonight about different virtual book tour companies.  He had queried one of the “others” out there before he came to me for his virtual book tour, and after a quote from them that would have bought me a seven day cruise in the Bahamas and enough Margaritas to last me a lifetime, he decided to look elsewhere.

And that’s when he found me.

We were having a lengthy conversation about what I do for my authors and I told him I believed that charging more than what I charge is highway robbery.  Now, if you put in the amount of time you spent working on a tour and multiplied that by a decent hourly wage, you’re working for peanuts as someone in my company told me not too long ago. My rebuttal to her was that in order to have the business, maybe you have got to give a little more of yourself and go the extra mile and not quit until you have nothing left because somewhere along the road, you’re going to discover a really neat thing about yourself.

You are going to discover the winner that resides inside your overworked, weary, self. 

On a different note, authors, I believe, have got to be the most resilient types of people out there because no matter that their royalties doesn’t pay for their book publicity campaign, they will go the extra yard to win the game even if it costs more than they know they can comfortably afford. They are desperate.  They know the odds.  They’ve been through having the bookstore manager tell them he can’t stock their books because there just isn’t but so much space on the shelves.  They’ve been through checking their Amazon rankings daily and freaking out if their book reaches that million ranking mark.  They’ve been through having their book become only one out of thousands and thousands of books vying for the same position.  But, they’ve got winner on the brain, so they’ll do anything they can even if it takes their very last dime to get their book noticed.

I had a client who used his grandmother’s inheritance to pay for my gold tour.  I didn’t learn this until after the fact, but I feel this is ridiculous to put authors through this.  But, you can’t tell them that because they believe in their book and they’re not quitters.  So, I gave him the best tour I could muster, but that didn’t make me feel any better.

As a business person, I have to make money, too.  But, I don’t have to take advantage of people who want something so bad, they’ll do anything it takes to get it.

There’s a flip side to the coin, though.  I spend 80 hours a week on my tours, leaving hardly any personal time except for sleeping.  But, it’s what I choose to do because I am not a quitter.  I will go the extra mile for my authors until I have nothing left to give. 

I want to send you over to a link that my client sent to me tonight and I want you to watch it and understand the meaning of it.  The meaning hit home to me as I know it will hit home to you, too, if you are an author trying to claim your piece of the pie.

Thanks to my client (you know who you are!) for sending me the link and I hope it encourages all of you to not quit until you have nothing left.

You can visit the link here.